Inspiration from Asian Fashion

Asian Fashion 2nd Quarter 2015

Korean Fashion Brands to follow in 2015


Bymou’s concept is rocker chic, funky and unique and targets women in their 20’s and 30’s who love and enjoy fashion. Currently there is only one by MOU line, but the brand is developing three lines: w by MOU (woman), m by MOU (man), and k by MOU (kids). The brand launches the hottest items of each season for a reasonable price. Also, because you can cross match various items, the completeness of the products is obvious.


Cres.E.Dim. focuses on contemporary women’s wear. It prizes the contemporary times and shows a modern style only found in Cres. E Dim. A simple outfit with a modern sensitivity and delicate details, with designs solitarily arranged in strength and brevity: this is Cres.E.Dim style.


Lucky Chouette is the second line from the Jardin de Chouette designer Jae Hyun Kim launched in 2009. Lucky Chouette was launched with the aim to keep the wit of the classic and feminine silhouette of Jardin de Chouette and to have public appeal. Therefore, it shows hybrid and smart casual clothes with a classic foundation with a global sense for the smart young shopper.

Beyond Closet

This menswear label is the creation of designer Ko Tae yong, who created costumes for the hit Korean wave drama “Boys Over Flowers.”

Launched in 2008, the brand stocks classic and collegiate baseball jackets, sports jackets and button-downs in vibrant and boyish blues, reds and yellows.

While the look won’t exactly fly at a job interview, it’s great for sartorially conscious men in their twenties and thirties whose masculinity isn’t derailed by a healthy dose of cute in their wardrobes.


“Spain has Zara, Korea has 8seconds,” says “InStyle Korea” fashion editor Sujin Yang.

Launched in February in 2012 by Samsung subsidiary Cheil Industries as a domestic competitor to foreign fashion brands such as UNIQLO, 8seconds’ heavy marketing paid off with ₩60 billion ($54 million) in sales in 2012.

Style Nanda

Style Nanda began as an Internet site selling secondhand clothes from founder Kim So-hee.

Now it has an enormous three-story flagship store in Hongdae (as well as a Lotte YoungPlaza location) and is the second most sought after Korean brand by Chinese tourists in Korea, according to Lotte Department Store.